Session

• THE ROLE AND IMPORTANCE OF PUBLIC RELATIONS ON THE FUNCTIONING OF THE STATE FUNCTIONS FOR EFFICIENT STATE BODIES

  Abstract: Public relations is defined as a constant, two-way strategic guided communication with the internal and external target public for mutual benefit. Public relations is a strategic communication process that creates mutually beneficial relationships between individuals/organizations and their audience (public). Hence, public relations is an important form in the functioning of the state and is recognized […]